Petco Marketing Case Study
Everyone has heard of or seen a Petco. It’s always fun to go inside and look at the animals or beg your parent for a cute pet. They’ve been in operation since 1965 selling small animals like mice, rats, gerbils, hamsters, chinchillas and ferrets, reptiles like ball pythons, leopard geckos, chameleons, monitors, and many kinds of fish as well. They have a huge selection of pet supplies both online and in-stores. They also have pet grooming, dog training, and small veterinary services at some locations. Petco is one of the leading pet supplies retailers, second in the country only to its counterpart Petsmart. This company strives to provide full animal services in one location. Their value proposition is “Healthier Pets. Happier People. Better World.”. https://www.ispot.tv/ad/A39R/petco-getting-to-know-you-song-by-baraka-may Last year they released a new marketing campaign focusing on the tagline “All About Pets” they released a few commercials and planed mor