Jesserae's Marketing Class Blog

Everyone has heard of or seen a Petco. It’s always fun to go inside and look at the animals or beg your parent for a cute pet. They’ve been in operation since 1965 selling small animals like mice, rats, gerbils, hamsters, chinchillas and ferrets, reptiles like ball pythons, leopard geckos, chameleons, monitors, and many kinds of fish as well. They have a huge selection of pet supplies both online and in-stores. They also have pet grooming, dog training, and small veterinary services at some locations. Petco is one of the leading pet supplies retailers, second in the country only to its counterpart Petsmart.  This company strives to provide full animal services in one location. Their value proposition is “Healthier Pets. Happier People. Better World.”.  https://www.ispot.tv/ad/A39R/petco-getting-to-know-you-song-by-baraka-may Last year they released a new marketing campaign focusing on the tagline “All About Pets” they released a few commercials and planed mor

I selected the company Lyft for this assignment. This company is well know but is always associated with Uber because it came first but Lyft is an overall better company. Their value proposition is "turning miles into minute" this perfectly appeals to both those who want to use Lyft, and those who want to be Lyft providers. This is a ride share or "ride hailing" app that lets the common driver make some extra money and provide transportation for those who need it, for a fairly reasonable price. Fortune Magazine wrote an article about Lyft and Uber and compared the to companies to the tortoise and the hare. They say that Uber is the hare, making brash decisions and hurting itself with distractions. While Lyft, the tortoise, is slow and deliberate but this cautious nature is what keeps Lyft popular even with a competitor as big as Uber. They stay relevant by providing fun and unexpected forms of advertising. People magazine wrote an article about how the singer Demi L